There are three crucial elements for headlines in today's digital world of omnichannel marketing, and most people overlook them. If you don't apply these properly, then you might as well be shouting into an empty room.
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The best time to engage with a customer is when they are engaging with you. So, you better have a tool that can manage personal engagement in real-time and deploy the most effective tactics for that individual person.
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“Every element in an advertisement must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!” To do this effectively means having a lot of data and a complete toolbox of technology.
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